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Fabada Litoral - Christmas campaign

  • Agency
    Tiempo BBDO Barcelona
  • Client
    Fabada Litoral
  • Services
    Edit, Gradding, Sound design
  • Usage
    Online social set IG & Facebook channels

Fabada litoral has a traditional set of products in cans, every day food as it was made at home. But new generations, specially young people don’t connect with this kind of traditional products so Tiempo BBDO turned “la abuela de Litoral” the Litoral’s grandma’ an old iconic character of the band into a millennial icon, making her influencer, blogger, youtuber and so on. A really fresh campaign we were really proud to take part of.

In this particular case we developed a set of three pieces to join the celebration of christmas using the Litoral's products and Litoral's grandma. She is guiding us through her very particular experience of christmas. All pieces were developed for instagram and facebook to make the brand connect with younger targets.

LITORAL'S GRANDMA & THE THREE KINGS

Meliá is taking a lot of time and resources to make guests feel the spannish touch. That means warmth and welcoming from all the people working in the Hotels. That was translated to all the comunication and all the products that they offer. As a part of this mindset, Meliá is putting a lot of passion and special details in everything. This action was specially aimed to highlight the kitchen and the special passion and dedication they put in everything they do.

LITORAL'S GRANDMA & PAPA NOEL

Meliá is taking a lot of time and resources to make guests feel the spannish touch. That means warmth and welcoming from all the people working in the Hotels. That was translated to all the comunication and all the products that they offer. As a part of this mindset, Meliá is putting a lot of passion and special details in everything. This action was specially aimed to highlight the kitchen and the special passion and dedication they put in everything they do.

LITORAL'S GRANDMA & THE NEW YEAR'S BELLS

Meliá is taking a lot of time and resources to make guests feel the spannish touch. That means warmth and welcoming from all the people working in the Hotels. That was translated to all the comunication and all the products that they offer. As a part of this mindset, Meliá is putting a lot of passion and special details in everything. This action was specially aimed to highlight the kitchen and the special passion and dedication they put in everything they do.

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Barcelona
Barcelona 08018
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(+34) 655 39 35 52

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info@theprimalstudio.com
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